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BeautyEtc.com

Posted by on Aug 24, 2011 in Portfolio, Press, Tear Sheets | 0 comments

BeautyEtc.com

However, lipstick-related theories aren’t all fun and frippery. Albany, New York-based makeup artist Genn Shaughnessy points to Leonard Lauder, chairman of The Estée Lauder Companies, who repopularized the term “the lipstick effect” in an interview with a Wall Street Journal reporter in late 2001 (the term originated in the Great Depression years). “After the terrorist attacks, Lauder noticed the sales of lipstick throughout his company [including Stila, Origins, Bobbi Brown, MAC and Prescriptives] increased when other luxury goods retailers were seeing a decrease,” explains Shaughnessy in Dark Shadows Magazine, where she is publisher and editor-in-chief....

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Loren’s World

Posted by on Aug 24, 2011 in Portfolio, Press, Tear Sheets | 0 comments

Loren’s World

What is the best way to prep the skin before applying any makeup? It varies depending on the skin type, but as a general rule of thumb, always clean and hydrate. Keep in mind that hydration = water, not oil. Even if the skin is oily, it always needs hydration or it will start to over produce oil. Then use a primer for face and eyes to maximize the longevity of the makeup. If you have an uneven texture, are flaking or haven’t done so in awhile; be sure to lightly exfoliate with a face scrub. This will minimize the potential for an uneven application. I personally love MAC’s Eyeshadow Paints as an eyeshadow base and Jan Marini’s Age Intervention Face Primer....

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TypeF.com – Smudgeproof Eyeliner

Posted by on Aug 24, 2011 in Portfolio, Press, Tear Sheets | 0 comments

TypeF.com – Smudgeproof Eyeliner

The most important factor in a smudge-proof eye liner is not the product itself, but how you apply other skin care products beforehand, according to professional makeup artist and Makeup Made Simple author Genn Shaughnessy. Never apply eye or facial cream directly to the eyelid, lashline or lashes; it prevents even the best eyeliner from adhering to the skin. Shaughnessy uses a thin, angled eyeliner brush for precise application, along with some of her favorite long-lasting products. The rest of the article can be found HERE

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VinSunto

Posted by on Aug 24, 2011 in Portfolio, Press, Tear Sheets | 0 comments

VinSunto

Argan Oil Article Question: “OMG! What is Argan Oil and why do I keep hearing about it” Answer: Argan oil is by far my all time favorite type of hair product. Not too long ago, I had a bi-polar hair moment. I went from light blonde, to dark brown and back to light blonde again. Going back to blonde was a matter of bleaching my hair then toning it. When you’re talking in terms of color, bleach and developer, this is how it works… Developer lifts the cuticle and colour deposits into the hair shaft under the cuticle. It’s like a Pac Man game, developer eats a space for the colour molecules to fit into. Then after the cuticle smoothes down, the colour is locked in....

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Capital Region Living Magazine

Posted by on Aug 7, 2011 in Portfolio, Tear Sheets | 0 comments

Capital Region Living Magazine

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